Connected Car

Where did we go wrong?

Where did we go wrong?

When Henry ford imagined the Quadricycle in 1896 which eventually lead to the mass produced Model T in 1908, I doubt he envisioned driving becoming such a mundane task. The automobile was a rich mans toy. Built by hand, one by one, so far out of reach for the common man it was considered the epitome of extreme luxury.  Ford changed all that with the invention of the model T assembly line. Mass production brought the car to the every man. With a billion cars on the road right now, the every man that could have it, did have it.  Driving is now only seen as a luxury by the very few so we try and offset this for the masses by introducing touch screens, streaming music service, satellite navigation and Wi-Fi hot spots to keep our minds fed while we sit in traffic. In a short 139 years we've gone from the first combustion engine to fully electric and hybrid cars. Now why does it feel like among all this progress the more features we pack into the in car user experience the more it feels like we’ve hit a plateau of innovation in this space. 

The Technological Organism

The Technological Organism

Imagine a school of fish or a flock of birds. Notice how they seem to move in a fluid motion almost in unison? How is it that when one fish moves in one direction to avoid a predator or obstacle, the others seem to follow? Each individual animal is after their own preservation - so when one spots a predator or obstacle it moves out of the way, that results in a subtle cue to the rest of the group to do the same. A single action triggered by one animal can result in a large change that benefits the entire group. The flock becomes an organism.